WHY IT DOES MATTER
It Does Matter is a Campaign launched during Fresher’s Week 2024 in memory of Libby Squire, a university student who was raped and murdered whilst a student at Hull University. Her murderer was found to have a history of non-contact sexual offending.
Non-contact sexual offences are serious crimes that can form part of a pattern of harmful behaviour that may escalate.
It Does Matter is a Campaign launched during Fresher’s Week 2024 in memory of Libby Squire, a university student who was raped and murdered whilst a student at Hull University. Her murderer was found to have a history of non-contact sexual offending.
We are striving for a change in behaviour and attitude towards these types of offences. If you are the victim of, or witness to any of the following:
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Indecent Exposure
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Online Exposure
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Catcalling
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Drink Spiking
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Voyeurism
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Upskirting
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Stalking
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Harassment
IT’S NOT OKAY, IT DOES MATTER!
You can report anonymously to Crimestoppers, which will forward the information to the appropriate authorities. Alternatively, you can report all relevant information to your local Police Force directly.
By educating young people and the wider community about the seriousness of these offences and encouraging reporting, we will help police forces identify patterns and hotspots, building a better picture of where these offences occur, ultimately improving safety in our communities.
If you have been a victim of, or have witnessed a non-contact sexual offence, there are several ways you can report it.
If you’d like to find out more about how you can get involved and support It Does Matter, get in touch below, or visit our Get Involved Pages.
SPEAK UP,
STAND TOGETHER,
STAY SAFE.
You can learn more about Libby's story on the Home Page, alternatively you can find out more about the SKY documentary series Libby, Are You Home Yet? here.
Learn More About Libby’s Story
LIBBY'S STORY
“My daughter Libby was enjoying University - studying and partying hard!
In 2019 she was refused entry to a club because she was too drunk, so her friends sent her home alone in a taxi. But Libby never got home. She was raped and murdered by a stranger who had a history of non-contact sexual offences.
Her death was entirely preventable.
I know Libby would be proud of this campaign, collaborating with Thames Valley Police and raising awareness around safety and reporting.
My hope is that you speak up, stand together, and stay safe. Had someone done this for Libby, she would be alive today.”
Lisa Squire, Mother of Libby Squire
Discover how the It Does Matter campaign has transformed from Libby’s story and Lisa’s personal mission into the powerful identity, emotive messaging, and bold strategy it embodies today.
HOW MEANING BECAME MOMENTUM